DAWSON ADAMS

MOVE
LIKE A
CHAMP

POSITION

FOR

DIFFERENCE

POSITION

FOR

DIFFERENCE

SCROLL

DAWSON ADAMS

MOVE
LIKE A
CHAMP

MOVE

LIKE A

CHAMP

POSITION

FOR

DIFFERENCE

MOVE
LIKE A
CHAMP

MY APPROACH

My approach to brand strategy is anchored in a deep understanding of the target audience, market dynamics, and the unique elements that distinguish a brand. In today’s highly saturated market, capturing the attention of our ideal audience is more critical than ever, making strategic positioning, powerful brand storytelling, and dynamic marketing activations key to standing out and driving success.

MEET DAWSON

DIFFERENTIATE FROM THE REST

W.Bradford

2022-Present

Roles: Marketing Specialist > Digital Experience Strategist > Lead Strategist

My primary focus has been leading brand strategy initiatives for clients, working closely with stakeholders to define each brand's market position, target audience, mission, and vision. My approach is rooted in insight-driven research, guiding strategic recommendations.

Beyond brand-level initiatives, I've contributed across nearly every marketing channel to craft effective growth strategies. Whether through event marketing, public relations, or paid advertising, I’ve helped clients uncover niche opportunities and drive their brands toward growth.

DAWSON ADAMS

4 Years In Marketing & Brand Strategy

find competitive advantages & seize market opportunities through innovative creative ideas

Let's Dive Into My Experience

LOTH Inc.

2020-2023

Brand Marketing Consultant

At LOTH, I worked as a Brand Marketing Consultant, collaborating with the executive sales team to enhance the company’s digital presence. I developed case study materials, adding over 30 projects to the digital portfolio, and integrated testimonial content into marketing strategies to strengthen brand identity and customer engagement. Additionally, I guided marketing initiatives across four brands, aligning efforts with industry trends to elevate brand visibility and drive customer loyalty.

Market Muse

2022

Freelance Marketing Consultant

At MarketMuse, I served as a Freelance Marketing Consultant, collaborating with the marketing team to craft social media case studies and external content. I played a key role in strategizing and executing social campaigns, sharing over 490 posts across primary channels. My efforts led to a 149% increase in total engagements and a 6.2% rise in engagement rates, significantly boosting the company’s online presence and audience interaction.

SKILLS

SKILLS

I'VE

BUILT

SKILLS

I'VE

BUILT

Brand Strategy

Social Media Strategy

Data-Driven Analysis

Campaign Management

Creative Direction

Cross-Functional Teams

Market Research & Analysis

Marketing Consulting

Brand Strategy

Social Media Strategy

Data-Driven Analysis

Campaign Management

Creative Direction

Cross-Functional Teams

SKILLS

I'VE

BUILT

Market Research & Analysis

Marketing Consulting

NOTABLE

METRICS WON

500

+

Client Assets Developed

$483k

+

Paid Advertising Budget Managed

30

%

Increase In Social Media Engagement

14

Team members managed Under My Roles

149

%

Increase in total engagements for Market Muse

28

+

Strategies Developed

NOTEABLE

METRICS WON

61

KG

28+

Strategies

Developed

14

Team Members Managed

$554K+

Paid Advertising Budget Managed

5K+

Client Assets Developed

30%

Increase In Social Media Engagement

Employee

Of the

Year

(W.Bradford)

DAWSON

ADAMS

Lead Strategist

ABOUT THE RACE

HURDLING ORIGINATED IN ENGLAND IN THE EARLY 19TH CENTURY, THE RUNNERS RACE OVER A SERIES OF OBSTACLES CALLED HURDLES, WHICH ARE SET A FIXED DISTANCE APART.

RUNNERS MUST REMAIN IN ASSIGNED LANES THROUGHOUT A RACE, AND, ALTHOUGH THEY MAY KNOCK HURDLES DOWN WHILE RUNNING OVER THEM, A RUNNER WHO TRAILS A FOOT OR LEG ALONGSIDE A HURDLE OR KNOCKS IT DOWN WITH A HAND IS DISQUALIFIED. THE FIRST HURDLER TO COMPLETE THE COURSE IS THE WINNER.

HURDLES

PROJECTS

EVERY PROJECT HAS IT'S HURDLES, BUT I ALWAYS GET MY CLIENTS TO THE FINISH LINE.

AFTER SUCCESSFULLY PRESCRIBING BRAND STRATEGY, THESE ARE THE END DELIVERABLES THAT I MANAGED CREATIVE AND COPY TEAMS TO DEVELOP.

MY WORK

TOBI
AMUSAN

(NIGERIA) WOMEN / 100M / 2022

12.12

KARSTEN WARHOLM

(NORWAY) MEN / 400M / 2021

45.95

LET'S CHAT

I bring a strategic mindset and a passion for driving growth through innovative marketing solutions. With a strong background in brand strategy, data-driven insights, and cross-channel campaign management, I excel at identifying opportunities that elevate a brand's presence and impact. My collaborative approach ensures alignment with team goals, and I’m always looking for new ways to challenge the status quo and deliver exceptional results. Joining your team would allow me to apply my skills to create meaningful value and drive your brand’s success.